I specialize in planning and managing high-impact paid social media campaigns. Across Facebook, TikTok, and Snapchat, I have extensive experience handling multi-million-dollar budgets. My approach is rooted in data-driven strategies, ensuring your advertising dollars are spent efficiently and effectively to deliver measurable results. Whether you’re looking to increase brand awareness, drive user acquisition, or boost conversions, I can help you achieve your goals through expert budget management and targeted media planning.
Ready to create a winning paid social strategy?
Influencer campaigns and creative planning
I’ve successfully orchestrated influencer campaigns by collaborating with agencies like Linqia and Influential. By integrating influencers into traditional paid campaigns, we create a more authentic connection with your target audience. Through the use of smartlinks, referral codes and brand lift studies, I can measure the impact of these efforts, giving you clear visibility into campaign performance.
In addition to strategic planning and data analysis, I will direct the development of creative assets. I work closely with both internal teams and external agencies to produce high-quality statics and video assets that resonate with your audience, helping your brand stand out on every platform
Ongoing testing and optimization
With advanced testing and optimization techniques, I will ensure your campaigns are fine-tuned based on real-time data and business insights. In addition to having extensive experience with A/B testing, I’ve worked with Facebook and TikTok to run exclusive alpha and beta tests, such as Automated App Ads, Multi-Format Delivery, and Pioneer Program, providing me with the opportunity to test new services and tactics before the general public.
I’ll continuously optimize your campaign to get you the best performance possible.
Data analysis
Using your data tools like PowerBI, Amplitude, Omniture and Tableau, I provide detailed data analysis to track campaign performance and adjust strategies accordingly. With actionable insights, your business will grow like never before. I can work with whatever data tool your team uses.
Reaching your target market
I specialize in leveraging your customer data to reach your ideal audience and optimize campaign performance. Using tools like LiveRamp and mParticle, or even with static customer lists, I create precise targeting strategies, including audience exclusions to eliminate wasted spend. My goal is to help you achieve the lowest acquisition costs possible through accurate and effective targeting.
While broad targeting has its place, sometimes you need something more specific. That’s when I step in to refine your targeting and ensure your ads are reaching the right people through interest targeting, lookalikes audiences, and more.
FAQs
What kind of monthly budgets do you work with?
I work with a wide range of monthly budgets, from just a few thousand dollars to over a million. No matter the size, I’ll ensure your ad spend is allocated strategically to get the best result. Whether you’re looking for high-impact campaigns with a large budget or need to make a smaller budget go further, I’ve got the experience to tailor your strategy for success.
Can you do strategic planning AND media buying?
Yes! I develop comprehensive strategies that align with your goals, then execute them by purchasing the right media across platforms. From crafting a plan to day-to-day campaign optimization, I ensure your media buys deliver the best results for your budget.
I’m just starting to advertise…what if I don’t know where to start?
Don’t worry, I can guide you through the entire process. I’ll help you identify the right platforms for your business and develop a clear advertising strategy. From setting up your first campaigns to optimizing them for performance, I’ll make sure you get the most out of your budget and start seeing results quickly.
Can you help me scale my existing campaigns?
Yes, I can work on existing campaigns. I’ll start by analyzing your current performance to identify what’s working and where improvements can be made. From there, I’ll optimize your targeting, creative assets, and bidding strategies to ensure your campaigns are running as efficiently as possible. As we scale, I’ll adjust your budget allocation and test new strategies to maximize results while maintaining strong acquisition costs.
Enhance your marketing and launch effective paid social campaigns
- Strategy and media planning
- Testing and analysis
- Plus everything you need for paid social success!
