Author: Emily Lewis
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Driving Marketing Growth During an Economic Downturn
As a digital marketer, I’ve been through the ups and downs of the economy. In 2023, I was invited to speak on a panel at the annual Kochava Summit to speak over just this topic. Along with two Kochava employees, I was able to answer questions and speak over ways that you can help your…
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Get your business on TikTok. Like, yesterday.
It’s been 5 years since I first launched a marketing campaign on TikTok. That first test was iffy – engagement wasn’t where I wanted it to be and app downloads were low. Honestly I stopped advertising on TikTok for a few months after that test until I could really figure things out. Five years later,…
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Hacking TikTok’s Creative Programs to Maximize Your Performance
If you’ve done any research on advertising on TikTok , you’ve likely heard “Make TikToks, not ads” several hundred times. This is the number one thing any TikTok rep or agency will tell you – you can’t just throw your regular programmatic assets onto TikTok. They won’t work. You need platform specific assets that are…